Question 1
Is anyone in your organization an expert in SEO?
After you’ve decided that SEO is your strategy, the next question is whether you should hire an SEO agency to do the work for you. You may consider executing an SEO campaign in-house, but there are a few points to consider before making that decision.
SEO has a lot of moving parts. There is on-page SEO and off-page SEO, along with many strategies that fall within each category. SEO isn’t a “set-it-and-forget-it” strategy; instead, it has to get updated regularly.
Implementing and running an SEO campaign on your own can be quite a daunting job. The job becomes more complicated if you’re not familiar with SEO procedures and how to implement them.
They understand the dynamics of an effective campaign and will be able to get all your strategies implanted. They’ll also continuously update your campaign so that the only thing you have to focus on is running your business.
Question 2
Do you have the time and resources to study SEO?
If you’re not convinced that you need to hire an SEO company, you should consider other possibilities, but not without considering their potential pitfalls. If you’re considering keeping your SEO campaign in-house, you’ll have to consider the logistics.
As stated, SEO has a lot of moving pieces. There is a lot of behind-the-scenes tactics that work together to make a successful SEO campaign. That means that to create and implement a successful campaign, you’ll need to be proficient in SEO.
Question 3
Do you have the time and knowledge to teach yourself or another employee how to manage an SEO campaign successfully?
If you’re short on time and can’t afford the learning support, analytics tools, or other applications used in an SEO campaign, it might be best to leave it to an agency.