A press release is an official written statement given to media organizations that documents a specific event, launch, or events.
A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about a specific event. For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news.
We cannot stress enough the importance of a well written press release.
While you are writing your press release, keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.
Ensure that the first paragraph of your press release answers the important questions such as Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.
The content within your press release should be accurate, easily readable and to the point. A well written press release does not need to be a novel. Remember the point of a press release is to entice the reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 - 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, paper or web site. Have you ever seen short snip-its within the side of a magazine, or down the side of the page on a web site. Guess where the information comes from.
A carefully written and informative press release will be sure to capture the eyes of journalists. Make sure you take your time, and edit your release carefully.
Section 2 - Do Not Embellish or Exaggerate Your Press Release Grammar
As we already know a well written press release, with perfect timing will give you the exposure everyone is looking and hoping for.
Now that you have written your press release, submitted it for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered.
If your press release is written with embellishments, you will very quickly lose credibility. Keep in mind, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. This means the next time you submit a press release, which may be accurate the second time around, will not be looked at by a journalist that remembers you as someone that will embellish a story. Do not embellish or exaggerate your press release.
Make sure if you are using facts and figures to enhance your story, that you provide sources of these numbers where you can. The reason for this is simple. It adds credibility. If you publish figures or information, even though the information is accurate, people may go with the theory "it must be to good to be true". Again, although completely innocent, may lead to appear stretching the truth. And again, this will lead to your press release possibly being overlooked in the future.
If the information is true, and you cannot back it up, if possible go conservative and inform them when they contact you. This may not always be possible, but remember, you do not want to turn a journalist/editor off.
Section 3 - Grammar
Please make sure that your press release has been read, edited and re-read before submission. A poorly written press release will be a very fast turn off for any journalist or editor. A poorly written press release will also be a negative reflection for any Company.
By doing so, you will be able to catch any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that may be a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch an error. Although you may have read and re-read your work, sometimes when you are extremely focused, you may tune an error out.
Wait until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you when you are writing. When your bright and fresh, re-read your press release to ensure that it is exactly how you want it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently working with a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, we are working on this for you.
Section 4 - How Often Should You Submit Your Press Release?
At 24-7 Press Release Newswire we offer many types of press release distribution ranging from basic to professional.
Our professional press release distribution is under our Mass Media Distribution program and includes press news distribution to a pool of approximately 80,000 journalists, 4000+ web sites, opt in journalists that request news to be sent directly to their inbox and of course relevant trade publications. Major web sites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also sent to opt in feed subscribers that subscribe to pull our headlines to use as content on their web sites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Now that we have wowed you with what type of press release distribution we are capable of, we should inform you that a poorly written press release will receive pretty much no pickup. This means that although some places may actually publish your press release (not a lot of places though), if it is poorly written, it will be immediately disregarded. This also means that journalists will look at it and disregard it. They will also, more than likely disregard future press releases from the same source/Company.
What are we saying? In short, although we may provide this wonderful distribution, if it is not a well written news release, you will not receive very much feedback.
Section 5 - How Often Should You Submit Your Press Release?
We have this question asked to us many times and now have decided to finally include this bit of information within our Press Release Writing Tips section.
So how often should you submit your press release? Rule of thumb is once to twice a month. However, if you do not have any news worth mentioning, then once a month is a good rule of thumb.
Many Companies go through changes. Management changes, product changes, service changes or other changes. To not have something to write about, in most companies would be rare. Do you have a hot new service you are now providing? Do you have a great new service you plan to offer coming up in the future that you would like to inform the public of? Do you have some new widget that you are importing that no one else has? Are you hiring some new executive from a Fortune 500 Company that will add an asset to your Company? These are just a few ideas to keep in mind.
Some of our customers have found using a combination of our Mass Media Distribution press distribution type once a month, combined with a lower level of distribution at a second time within the same month to work well for them.
Although some new shoe string budget Companies may find a press release expensive, in the grand scale of marketing, the cost of a well written press release may go a long ways! This type of marketing may reach further than any other type of advertising method
As long as you have a good story to tell that will be interesting to the general public and of course editors and journalists, a press release may also be viewed as a way of brand marketing. People will begin to recognize your Company in the news. This being said, we do stress that you should have a story to tell. All to often we come across those who send out weekly press releases with no story to tell. These types of Companies will eventually become tuned out by editors and journalists.
Article Source: http://EzineArticles.com/179746