What does social media do for a company?
You cannot afford to miss out on social media services. You are missing a significant amount of traffic and potential ROI.
The first step is finding the right mix of channels that are relevant to your business. Here is a list of the most popular choices:
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions, but the main focus of the site is visual. Clicking on an image will take a user to the original source. Great for retail businesses in particular.
The key is growing your audience, therefore, growing your ROI. Each audience has different personality types and are mixed of different age groups. Your audience must be defined in order to choose the channels that are best for your industry.
Social Media Campaigns take a wealth of knowledge, consistent work on building an audiance over time that will eventually buy. You must stay in front of a buyer consistently if you want them to remember your brand and social media allows for you to do this at a low cost.